Candidate Experience

Candidate experience is how an applicant feels about every step of your hiring process.

Glossary

A plain-language definition from the Curriculo hiring glossary.

Candidate experience is how applicants feel about every step of your hiring process, from the job post to interviews, waiting, and the final answer.

Why it matters

Every applicant forms an opinion of your company, and most of them won't get the job. People talk to friends, post reviews, and decide whether to apply again. Some are also customers. A slow, silent, or confusing process costs you referrals and future candidates.

For a small team, the best candidates often have several options. The company that replies first and treats them with respect usually gets the yes.

What shapes it

A simple way to measure it

Track two numbers. First, time to first response: the days between an application and your first reply. Second, application completion rate: completed applications divided by people who started the form. If 400 people start and 120 finish, your completion rate is 30 percent, and the form is probably too long.

You can also send a two-question survey after each final decision. Ask how clear the process was and whether they'd apply again.

Common mistakes

Read the full candidate experience guide, see the real cost of ignoring candidate experience, and learn how it ties to your employer brand.

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